The short version
Model ML’s AI platform now values at £748 million after raising more than $100 million. Consultants are using it to automate junior‑level research, presentation and Excel work, but firms still question the return on their multi‑million‑pound spend.
What happened
Model ML, a London‑based AI start‑up, has built a platform that automates manual consulting steps such as research, slide decks and Excel model creation, tasks that were traditionally done by junior staff.
In a case study with accounting firm BDO, teams asked over 10,000 questions, analysed more than 25,000 documents and generated over 14,000 AI review comments in the first eight weeks.
The company crossed the $1 billion (£748 million) valuation mark and has raised more than $100 million in its first 18 months.
Consultancy giants Deloitte, KPMG, EY and PwC together have pledged several million pounds to AI tools like Model ML’s.
Company valuation
Questions asked in BDO pilot
Documents analysed in BDO pilot
AI review comments generated
The background
Consultancy firms have been spending heavily on frontier AI tools to reshape tasks that were once done by graduate‑level staff.
Because the sector faces high reputational risk when client work is delivered, the focus shifts to rigorous double‑checking and insight creation while using AI outputs.
Model ML was founded by brothers Chaz and Arnie Englander after starting in finance and now works with PwC, Deloitte and BDO.
What it means for owners and operators
Owners must weigh the high upfront cost against uncertain ROI; the tool works only if it delivers and the firm reorganises around it.
Operators need to manage change, train staff, reward AI use and track performance, to turn capability into adoption.
Executives should monitor the platform’s impact on junior staffing levels and consider whether AI can free senior staff for higher‑value work.
Founders in professional services can view Model ML as a partner rather than a vendor, because the platform embeds itself in client teams to understand the whole business.
The numbers
Company valuation
Questions asked in BDO pilot
Documents analysed in BDO pilot
AI review comments generated
What to do in your business tomorrow
- Map the consulting tasks in your firm that are currently done by junior staff and assess if they could be automated with AI.
- Create a change‑management plan that includes training, incentives and performance metrics for AI adoption.
- Identify routine data‑entry and report‑generation tasks that could be streamlined with AI tools and pilot a small‑scale automation project.
Related coverage
Sources
- cityam.com: Consultancy’s multi-billion-dollar AI gamble, but where is the real return?
- City A.M.: Consultancy’s multi-billion-dollar AI gamble, but where is the real return?
