Our editorial standards
Editorial independence
Infercline exists to help business owners and operators understand the changing role of AI in business. We cover the companies, technologies, tools and developments shaping the AI agent economy. Our editorial coverage is independent of the commercial interests of our affiliated businesses. We aim for balanced reporting, practical insight and honest assessments, including where products or approaches have limits. Where content is sponsored or a commercial relationship exists, we say so clearly.
Who owns us
Infercline is published by MAMMARELLA (PTY) LTD. Its sister business Panorithm builds AI agents for companies. Panorithm has no say over what we publish.
Infercline's sister company Panorithm builds AI agents. If you want help acting on what you read here, talk to Panorithm. You will never find that line inside a news story.
Our firewall
- We cover the whole market, including Panorithm's competitors.
- We publish negative findings, about any company, Panorithm's partners included.
- We tell readers when they do not need an agent.
- We disclose our ownership and every commercial relationship that touches a story.
Advertisers can pay for access to our audience, but they cannot buy our editorial opinion.
Sponsored content
Ads are marked "Advertisement". Sponsored briefs, articles, carousels, showcases and newsletter slots are marked "Sponsored" and name the sponsor. Sponsored content never appears inside a news story or inside the Invoice Index, and sponsors do not see or approve our journalism before it publishes. See how advertising works.
How we use AI
AI tools help us find stories and draft them from named sources, and every story links to those sources. The drafts follow strict rules: only facts stated in the sources, no invented numbers, names or quotes, and every fact attributed to the publisher that reported it. Our editor reviews the drafts before they publish and rejects any that fall short. Arabic pages are machine translated from the English and say so at the top.
Corrections
If we get something wrong, email editor@infercline.com. We check the claim against the sources, fix the story, and say on the story what we changed. Serious errors are corrected as soon as we confirm them.