The short version

Magic AI topped Deloitte’s UK Technology Fast 50 with a 19,774% revenue surge over three years. The London‑based firm uses an AI‑driven fitness mirror to coach home workouts.

What happened

Magic AI was named the fastest‑growing technology company in Deloitte’s UK Technology Fast 50 awards, achieving a 19,774% revenue increase over the past three years, according to BusinessCloud.

Founded in 2022, Magic AI sells an AI‑powered smart fitness mirror that combines computer‑vision body tracking with personalised coaching to deliver interactive home workouts.

Co‑founder and CEO Varun Bhanot said the company has helped more than 30,000 people in 43 countries complete over 500,000 AI‑coached workouts.

Being ranked No.1 in Deloitte’s UK Technology Fast 50 is an incredible honour and a testament to the team behind Magic AI.

Varun Bhanot, co‑founder and CEO

What it means for owners and operators

The rapid revenue growth shows that a niche AI‑enabled fitness product can scale quickly when it solves a clear consumer pain point, the cost and accessibility of personal training.

Owners can see strong demand for hardware that bundles AI software, meaning higher margins than pure‑software agents.

Operators should expect a need for robust supply‑chain and logistics planning as sales expand internationally, especially with the announced US Series B raise.

Executives must manage data‑privacy and compliance for the biometric data the mirror collects, as regulators may scrutinise AI‑driven health devices.

The numbers

Revenue growth: 19,774% over three years.

Workouts delivered: more than 500,000 AI‑coached sessions.

19774%

Revenue growth

500,000

AI‑coached workouts

Source: as reported by businesscloud.co.uk.

What to do in your business tomorrow

  1. Review your product roadmap for opportunities to embed AI coaching into existing hardware.
  2. Audit data‑handling processes to ensure compliance with biometric privacy rules before expanding abroad.
  3. Map your supply‑chain capacity to handle a surge in hardware orders as demand grows.

Related coverage

Sources